Social media has shown to be a huge part of our everyday lives. In the past few years, businesses have caught on to the trend, reaching more and more customers each day. With all of the major social media platforms dominating the industry, Facebook, Twitter, LinkedIn, etc., Kingspan believes it has created something different.
Recently, Kingspan has been in the beta testing stage of its new program, KINetic. The idea came from a roundtable that the company hosted—the major takeaway being that architects wanted a better way to collaborate with others on ideas and projects. The program is a social media sharing and collaboration platform, designed specifically for architects, specifiers and design professionals. The main purpose of KINetic is to facilitate an open collaboration of ideas during a project design phase and become a valuable interactive platform during project management.