What’s in a logo? When it comes to the Gypsum Association (GA) a primary ingredient is history. Founded in 1930, the GA’s mission has remained unchanged. The Association continues to promote the use of gypsum while advancing the development growth, and general welfare of the gypsum industry in the United States and Canada on behalf of its member companies. At the same time, the kind of work the Association engages in on behalf of that mission is very different than it was eight decades ago. Similarly, the range of products our member companies produce has expanded significantly.
Charged with developing a new brand identity, GA staff had to consider both continuity and change because both loom large in a long established organization. The Association could identify only one previous logo and, like the mark in circulation from the 1980s onward, it featured a stack of wallboard and a flame—albeit in a very different design and colorway.