Brand Awareness

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Our Publication

Market Exclusives

eMagazine

OUR PUBLICATION

WHY WALLS & CEILINGS?

Since 1938, Walls & Ceilings has been the “Voice of the Industry,” supplying readers with content that addresses up-to-date, current information within the industry. Contractors and others in the building community know that they can find the most current information on ceilings, drywall, EIFS, fireproofing, high performance building, insulation, metal framing, stucco, tools and more. The magazine’s editorial staff, which includes its many columnists, covers industry events more thoroughly than any other publication serving the wall and ceiling trade.

EDITORIAL CALENDAR

AUDIENCE

20,000

Total Magazine Circulation¹

Purchase Authority¹

Advertising Perceptions¹

78% think Walls & Ceilings ads are useful to the industry

84% of readers find Walls & Ceilings the most useful industry magazine

PUBLICATION AD SIZES

WALLS & CEILINGS MARKET EXCLUSIVES

Spec Sheet Issue (2 For 1)

Two pages for the price of one! Advertise with a full page in January and receive a FREE full page Spec Sheet on the back of your ad.

Company Spotlight (2 For 1)

Full page advertisers receive a FREE full page Spotlight to profile your products and services. Includes headline, color photo and 500 words of copy.

W&C Blue Book Directory

Our annual Blue Book Directory provides buyers with quick access to your company. Categories include: Manufacturers, Products, Dealers/Distributors and Associations. The Blue Book Directory runs online for a year.

Product/Technology Buzz Guide

The Walls & Ceilings Product/Technology Buzz Guide highlights your product, technology, software or app. Buzz Guides are featured in digital issue and posted on our website. Plus, Buzz Guides are sent via eBlast to our audience of more than 11,000 names.

Top 50 Contractors

Top 50 honors contractors that employ best practices, embrace technology and new products, take care of their employees and excel at quality workmanship and customer satisfaction.

Top 25 Insulation Contractors

Our special coverage of the country's top insulation contractors and what types of applications they do.

Top 25 Ceiling/Acoustical Contractors

Walls & Ceilings latest round up of contractors focuses on those companies that install all types of ceiling systems, from commercial to more decorative applications.

Contractor of the Year

A feature that profiles a North American wall and ceiling contractor that exemplifies quality, business savvy and progression as reflected by the company’s success.

EMAGAZINE SPONSORSHIPS

Put your brand front and center with an eMagazine Sponsorship as our dedicated readers access what is now so much MORE than just a digital replica of the print magazine. Intuitive, personalized and modern, readers can interact with, scroll through and even listen to the articles in our eMagazines. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the eMagazine. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.

eMagazine traditional and contents views

Increase your impact with the two packages that allow you to take full advantage of our eMagazine capabilities.

FULL SPONSORSHIP
(Limit one sponsor per month.)

PACKAGE INCLUDES:

Full page style ad that appears over the cover
If minimized, a “Sponsored By:” callout remains on the cover that can be expanded

PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

INTERSTITIAL SPONSORSHIP
(Limit one sponsor per month.)

Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens

HIGH IMPACT DISPLAY ADS

Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad

WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Walls & Ceilings aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Walls & Ceilings' website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes

23,748

Average Website Users¹

AD TYPE	DESKTOP	TABLET	MOBILE
Super Leaderboard	970 x 90	728 x 90	320 x 50
Leaderboard	728 x 90	728 x 90	320 x 50
Pushdown	970 x 90 (expands to 970 x 415)	728 x 90 (expands to 728 x 315)	320 x 50 (expands to 320 x 415)
Billboard	970 x 250	728 x 90	320 x 50
Half Page	300 x 600	300 x 600	300 x 250
Wide Skyscraper	160 x 600	160 x 600	300 x 250
Medium Rectangle	300 x 250	300 x 250	300 x 250

HOME PAGE ONLY	DESKTOP	TABLET	MOBILE
Rectangle Ad	180 x 150	180 x 150	180 x 150
Adhesion Banner	950 x 90 (expands to 950 x 460)	728 x 90 (expands to 768 x 768)	320 x 50 (expands to 320 x 480)

ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting wconline.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Walls & Ceilings’ browsing customers into visitors to your website!

Purchase online display ads on wconline.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, Walls & Ceilings eNewsletters are a great way to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

Walls & Ceilings

Twice-monthly eNewsletter featuring events, articles, and news covering topics such as drywall, ceilings, stucco/EIFS, plastering, insulation, metal framing, ICFs/SIPs, tools and more.

Walls & Ceilings eRock

Quarterly eNewsletter that offers information about products, trends and techniques related to all things drywall featuring featuring a Q&A with the Gypsum Association, videos, videos, news and other links to the best resources.

Create a smart social media strategy that communicates with prospective and current customers. Walls & Ceilings offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

3,323

Twitter Followers¹

2,551

Facebook Likes¹

10,879

Linkedin Members¹

CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

CATEGORIES INCLUDE:

Tools/Equipment
Estimating
Wall Covering
Services
Products
Positions Available
Help Wanted
Technology

CONTINUING EDUCATION

PREFERRED FORMATS FOR EARNING CEUs

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

IACET Accredited Provider

CE SPONSOR PACKAGES

Webinars

All leads from test takers, available 24/7
All leads from webinar registrants and attendees
Hosting online on the CE Center for 12 months
Logo, description and link to your website on course page
Promotion of webinar in BE’s multiple platforms
Promotion of course in Building Enclosure CE Center Update eNewsletter
Dedicated webinar promotional eBlasts

Multimedia

Video, audio or silent PowerPoint presentation course
Hosting online on the CE Center for 12 months
All leads from test takers, available 24/7
Logo, description and link to your website on course page
Promotion of course in Building Enclosure CE Center Update eNewsletter

AIA Continuing Education Provider Building Enclosure Consultants - Continuing Education Hours US Green Building - Continuing Education Hours

DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.