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Home » Brand Awareness

Brand Awareness

Back button. BACK TO MEDIA KIT HOME
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Market Exclusives
eMagazine
Website Advertising
Online Retargeting
eNewsletter
Social Media
Classifieds
Continuing Education
DRIVE
OUR PUBLICATION
WHY WALLS & CEILINGS?

Since 1938, Walls & Ceilings has been the “Voice of the Industry,” supplying readers with content that addresses up-to-date, current information within the industry. Contractors and others in the building community know that they can find the most current information on ceilings, drywall, EIFS, fireproofing, high performance building, insulation, metal framing, stucco, tools and more. The magazine’s editorial staff, which includes its many columnists, covers industry events more thoroughly than any other publication serving the wall and ceiling trade.

EDITORIAL CALENDAR
AUDIENCE
20,000

Total Magazine Circulation1

Purchase Authority1
Purchase Authority audience graph

 
Advertising Perceptions1
78% think Walls & Ceilings ads are useful to the industry
84% of  readers find Walls & Ceilings the most useful industry magazine

 

PUBLICATION AD SIZES
Examples of ad sizes.
Examples of ad sizes.
 
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WALLS & CEILINGS MARKET EXCLUSIVES
WC Spec Sheet Issue

Spec Sheet Issue (2 For 1)

Two pages for the price of one! Advertise with a full page in January and receive a FREE full page Spec Sheet on the back of your ad.

 
Company Spotlight

Company Spotlight (2 For 1)

Full page advertisers receive a FREE full page Spotlight to profile your products and services. Includes headline, color photo and 500 words of copy.

 
Blue Book Directory

W&C Blue Book Directory

Our annual Blue Book Directory provides buyers with quick access to your company. Categories include: Manufacturers, Products, Dealers/Distributors and Associations. The Blue Book Directory runs online for a year.

 
Product/Technology Buzz Guide

Product/Technology Buzz Guide

The Walls & Ceilings Product/Technology Buzz Guide highlights your product, technology, software or app. Buzz Guides are featured in digital issue and posted on our website. Plus, Buzz Guides are sent via eBlast to our audience of more than 11,000 names.

 
Top 50 Contractors

Top 50 Contractors

Top 50 honors contractors that employ best practices, embrace technology and new products, take care of their employees and excel at quality workmanship and customer satisfaction.

 
Top 25 Insulation Contractors

Top 25 Insulation Contractors

Our special coverage of the country's top insulation contractors and what types of applications they do.

 
Top 25 Ceiling/Acoustical Contractors

Top 25 Ceiling/Acoustical Contractors

Walls & Ceilings latest round up of contractors focuses on those companies that install all types of ceiling systems, from commercial to more decorative applications.

 
Contractor of the Year

Contractor of the Year

A feature that profiles a North American wall and ceiling contractor that exemplifies quality, business savvy and progression as reflected by the company’s success.

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EMAGAZINE SPONSORSHIPS

Put your brand front and center with an eMagazine Sponsorship as our dedicated readers access what is now so much MORE than just a digital replica of the print magazine. Intuitive, personalized and modern, readers can interact with, scroll through and even listen to the articles in our eMagazines. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the eMagazine. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.

eMagazine traditional and contents views
eMagazine features.

Increase your impact with the two packages that allow you to take full advantage of our eMagazine capabilities.

FULL SPONSORSHIP
(Limit one sponsor per month.)

PACKAGE INCLUDES:

  • Full page style ad that appears over the cover
  • If minimized, a “Sponsored By:” callout remains on the cover that can be expanded

 

PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

INTERSTITIAL SPONSORSHIP
(Limit one sponsor per month.)

Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens

HIGH IMPACT DISPLAY ADS

Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad

eMagazine Persistent Sponsorship.
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WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Walls & Ceilings aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Walls & Ceilings' website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes
Walls & Ceilings homepage.
23,748

Average Website Users1

AD TYPE DESKTOP TABLET MOBILE
Super Leaderboard 970 x 90 728 x 90 320 x 50
Leaderboard 728 x 90 728 x 90 320 x 50
Pushdown 970 x 90
(expands to 970 x 415)
728 x 90
(expands to 728 x 315)
320 x 50
(expands to 320 x 415)
Billboard 970 x 250 728 x 90 320 x 50
Half Page 300 x 600 300 x 600 300 x 250
Wide Skyscraper 160 x 600 160 x 600 300 x 250
Medium Rectangle 300 x 250 300 x 250 300 x 250
HOME PAGE ONLY DESKTOP TABLET MOBILE
Rectangle Ad 180 x 150 180 x 150 180 x 150
Adhesion Banner 950 x 90
(expands to 950 x 460)
728 x 90
(expands to 768 x 768)
320 x 50
(expands to 320 x 480)

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ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting wconline.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Walls & Ceilings’ browsing customers into visitors to your website!

Online retargeting chart

Purchase online display ads on wconline.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

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eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, Walls & Ceilings eNewsletters are a great way to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

Walls & Ceilings Walls & Ceilings

Twice-monthly eNewsletter featuring events, articles, and news covering topics such as drywall, ceilings, stucco/EIFS, plastering, insulation, metal framing, ICFs/SIPs, tools and more.

Walls & Ceilings eRock Walls & Ceilings eRock

Quarterly eNewsletter that offers information about products, trends and techniques related to all things drywall featuring featuring a Q&A with the Gypsum Association, videos, videos, news and other links to the best resources.

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SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. Walls & Ceilings offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

Twitter logo.
3,323
Twitter Followers1
 
Facebook logo.
2,551
Facebook Likes1
 
Linkedin logo.
10,879
Linkedin Members1
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CLASSIFIEDS

Classified AdClassified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

CATEGORIES INCLUDE:

  • Tools/Equipment
  • Estimating
  • Wall Covering
  • Services
  • Products
  • Positions Available
  • Help Wanted
  • Technology

 

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CONTINUING EDUCATION
Earning CEUs
PREFERRED FORMATS FOR EARNING CEUs

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

Continuing Education Center IACET Accredited Provider

 

CE SPONSOR PACKAGES

Webinars

  • All leads from test takers, available 24/7
  • All leads from webinar registrants and attendees
  • Hosting online on the CE Center for 12 months
  • Logo, description and link to your website on course page
  • Promotion of webinar in BE’s multiple platforms
  • Promotion of course in Building Enclosure CE Center Update eNewsletter
  • Dedicated webinar promotional eBlasts

Multimedia

  • Video, audio or silent PowerPoint presentation course
  • Hosting online on the CE Center for 12 months
  • All leads from test takers, available 24/7
  • Logo, description and link to your website on course page
  • Promotion of course in Building Enclosure CE Center Update eNewsletter

AIA Continuing Education Provider Building Enclosure Consultants - Continuing Education Hours US Green Building - Continuing Education Hours

 

 

 

DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

Drive
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  1. * December 2020 BPA Brand Report
  2. ^ 2019 Reader Preference Profile Study
  3. ** Media Owner’s Data

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Directories
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Architectural Record Building Enclosure Contemporary Stone & Tile Design Tile Floor Covering Installer Floor Trends Point of Beginning Roofing Contractor
Restoration & Remediation Stone World Tile Walls & Ceilings

 

CONTACT US
EDITORIAL CALENDAR
AUDIENCE REPORT
MEDIA KIT HOME
CONNECT WITH BNP MEDIA

2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

 

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Walls & Ceilings Magazine

2021 January

With 2020 behind us, it's time to think ahead and into the future of construction.

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