Since 1938, Walls & Ceilings has been the “Voice of the Industry,” supplying readers with content that addresses up-to-date, current information within the industry. Contractors and others in the building community know that they can find the most current information on ceilings, drywall, EIFS, fireproofing, high performance building, insulation, metal framing, stucco, tools and more. The magazine’s editorial staff, which includes its many columnists, covers industry events more thoroughly than any other publication serving the wall and ceiling trade.
Spec Sheet Issue (2 For 1)
Two pages for the price of one! Advertise with a full page in January and receive a FREE full page Spec Sheet on the back of your ad.
Company Spotlight (2 For 1)
Full page advertisers receive a FREE full page Spotlight to profile your products and services. Includes headline, color photo and 500 words of copy.
W&C Blue Book Directory
Our annual Blue Book Directory provides buyers with quick access to your company. Categories include: Manufacturers, Products, Dealers/Distributors and Associations. The Blue Book Directory runs online for a year.
Product/Technology Buzz Guide
The Walls & Ceilings Product/Technology Buzz Guide highlights your product, technology, software or app. Buzz Guides are featured in digital issue and posted on our website. Plus, Buzz Guides are sent via eBlast to our audience of more than 11,000 names.
Top 50 Contractors
Top 50 honors contractors that employ best practices, embrace technology and new products, take care of their employees and excel at quality workmanship and customer satisfaction.
Top 25 Insulation Contractors
Our special coverage of the country's top insulation contractors and what types of applications they do.
Top 25 Ceiling/Acoustical Contractors
Walls & Ceilings latest round up of contractors focuses on those companies that install all types of ceiling systems, from commercial to more decorative applications.
Contractor of the Year
A feature that profiles a North American wall and ceiling contractor that exemplifies quality, business savvy and progression as reflected by the company’s success.
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access what is now so much MORE than just a digital replica of the print magazine. Intuitive, personalized and modern, readers can interact with, scroll through and even listen to the articles in our digital editions. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
(Limit one sponsor per month.)
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
Online Display Ads are an effective way to create clicks to your website. Walls & Ceilings aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Walls & Ceilings' website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Average Website Users1
|Super Leaderboard||970 x 90||728 x 90||320 x 50|
|Leaderboard||728 x 90||728 x 90||320 x 50|
|Pushdown||970 x 90
(expands to 970 x 415)
|728 x 90
(expands to 728 x 315)
|320 x 50
(expands to 320 x 415)
|Billboard||970 x 250||728 x 90||320 x 50|
|Half Page||300 x 600||300 x 600||300 x 250|
|Wide Skyscraper||160 x 600||160 x 600||300 x 250|
|Medium Rectangle||300 x 250||300 x 250||300 x 250|
|HOME PAGE ONLY||DESKTOP||TABLET||MOBILE|
|Rectangle Ad||180 x 150||180 x 150||180 x 150|
|Adhesion Banner||950 x 90
(expands to 950 x 460)
|728 x 90
(expands to 768 x 768)
|320 x 50
(expands to 320 x 480)
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting wconline.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Walls & Ceilings’ browsing customers into visitors to your website!
Purchase online display ads on wconline.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, Walls & Ceilings eNewsletters are a great way to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
Twice-monthly eNewsletter featuring events, articles, and news covering topics such as drywall, ceilings, stucco/EIFS, plastering, insulation, metal framing, ICFs/SIPs, tools and more.
Quarterly eNewsletter that offers information about products, trends and techniques related to all things drywall featuring featuring a Q&A with the Gypsum Association, videos, videos, news and other links to the best resources.
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.