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Brand Awareness
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OUR EMAGAZINE
WHY WALLS & CEILINGS?
Since 1938, Walls & Ceilings has been the “Voice of the Industry,” supplying readers with content that addresses up-to-date, current information within the industry. Contractors and others in the building community know that they can find the most current information on ceilings, drywall, EIFS, fireproofing, high performance building, insulation, metal framing, stucco, tools and more. The magazine’s editorial staff, which includes its many columnists, covers industry events more thoroughly than any other publication serving the wall and ceiling trade.
Advertising Perceptions1
eMagazine Ad Sizes
EMAGAZINE SPONSORSHIPS
Put your brand front and center with an eMagazine Sponsorship as our dedicated readers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.
Increase your impact with the two packages that allow you to take full advantage of our eMagazine capabilities.
FULL SPONSORSHIP
(Limit one sponsor per issue.)
PACKAGE INCLUDES:
- Full page style ad that appears over the cover
- If minimized, a “Sponsored By:” callout remains on the cover that can be expanded
PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
INTERSTITIAL SPONSORSHIP
(Limit three sponsors per month.)
Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens
HIGH IMPACT DISPLAY ADS
(Limit three per month.)
Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad
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WALLS & CEILINGS MARKET EXCLUSIVES
Spec Sheet Issue (2 For 1)
Two pages for the price of one! Advertise with a full page in January and receive a FREE full page Spec Sheet on the back of your ad.
Company Spotlight (2 For 1)
Full page advertisers receive a FREE full page Spotlight to profile your products and services. Includes headline, color photo and 500 words of copy.
W&C Blue Book Directory
Our annual Blue Book Directory provides buyers with quick access to your company. Categories include: Manufacturers, Products, Dealers/Distributors and Associations. The Blue Book Directory runs online for a year.
Product/Technology Buzz Guide
The Walls & Ceilings Product/Technology Buzz Guide highlights your product, technology, software or app. Buzz Guides are featured in digital issue and posted on our website. Plus, Buzz Guides are sent via eBlast to our audience of more than 11,000 names.
Top 50 Contractors
Top 50 honors contractors that employ best practices, embrace technology and new products, take care of their employees and excel at quality workmanship and customer satisfaction.
Top 25 Insulation Contractors
Our special coverage of the country's top insulation contractors and what types of applications they do.
Top 25 Ceiling/Acoustical Contractors
Walls & Ceilings latest round up of contractors focuses on those companies that install all types of ceiling systems, from commercial to more decorative applications.
Contractor of the Year
A feature that profiles a North American wall and ceiling contractor that exemplifies quality, business savvy and progression as reflected by the company’s success.
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WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. Walls & Ceilings aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Walls & Ceilings' website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
23,748
Average Website Users1
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard | 970 x 250 | 728 x 90 | 320 x 50 |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
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ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting wconline.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Walls & Ceilings’ browsing customers into visitors to your website!
Purchase online display ads on wconline.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, Walls & Ceilings eNewsletters are a great way to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
Walls & Ceilings
Twice-monthly eNewsletter featuring events, articles, and news covering topics such as drywall, ceilings, stucco/EIFS, plastering, insulation, metal framing, ICFs/SIPs, tools and more.
Walls & Ceilings eRock
Quarterly eNewsletter that offers information about products, trends and techniques related to all things drywall featuring featuring a Q&A with the Gypsum Association, videos, videos, news and other links to the best resources.
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. Walls & Ceilings offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
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CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
CATEGORIES INCLUDE:
- Tools/Equipment
- Estimating
- Wall Covering
- Services
- Products
- Positions Available
- Help Wanted
- Technology
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CONTINUING EDUCATION
PREFERRED FORMATS FOR EARNING CEUs
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
CE SPONSOR PACKAGES
Webinars
- All leads from test takers, available 24/7
- All leads from webinar registrants and attendees
- Hosting online on the CE Center for 12 months
- Logo, description and link to your website on course page
- Promotion of webinar in BE’s multiple platforms
- Promotion of course in Building Enclosure CE Center Update eNewsletter
- Dedicated webinar promotional eBlasts
Multimedia
- Video, audio or silent PowerPoint presentation course
- Hosting online on the CE Center for 12 months
- All leads from test takers, available 24/7
- Logo, description and link to your website on course page
- Promotion of course in Building Enclosure CE Center Update eNewsletter
DRIVE
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
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- * December 2020 BPA Brand Report
- ^ 2019 Reader Preference Profile Study
- ** Media Owner’s Data
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