CONTINUING EDUCATION

eBOOKS

WEBINARS

CUSTOM eNEWS

eBLASTS

IPS

INFOGRAPHICs

VIDEO

PODCAST

INFOCENTERS

WHITE PAPERS

NATIVE ADVERTISING

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Sponsor a unique collection of Walls & Ceilings articles designed as a downloadable digital eBook! Topic-specific eBooks are hosted on wconline.com and deployed to Walls & Ceilings's audience through a custom co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way we handle all publishing details – from production and hosting to marketing and gathering leads.

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A Walls & Ceilings webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 500 average registrant leads.^*

 

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Walls & Ceilings’ Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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Co-branded with Walls & Ceilings to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

• White papers
• Case studies
• Testimonial, interview, Q&A videos
• On-the-job tips
• Archived webinars or podcasts
• Industry reports or facts & figures

Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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Walls & Ceilings eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Industry professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Walls & Ceilings, your email to them will enjoy a higher open rate and thereby a greater number of leads!

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of wall and ceiling professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.

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BENEFITS:

• Your Infographic created by our design professionals through a collaborative process
• Hosted for ONE YEAR on Walls & Ceilings website
• Equipped for embedding on your company website or Facebook page, or for use as a sales tool
• Promoted via email to active and engaged industry professionals
• Includes deployment leads and analytics

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BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Walls & Ceilings, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

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Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Walls & Ceilings' readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Walls & Ceilings will promote your podcast to our readers.

• Choose your podcast option and let us do all the work!
• Podcast emailed to Walls & Ceilings's readers (Multi-deployment Packages Available)
• Hosted for ONE YEAR on Walls & Ceilings' website
• Promoted in the Walls & Ceilings eNewsletter
• Promoted through Walls & Ceilings' social media pages

• OPTION 1: Supply your own podcast
• OPTION 2: Record your podcast with our Editor, over the phone or in-person

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Walls & Ceilings offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the W&C audience of wall and ceiling professionals. Your content geared toward the topic is paired with content supplied by W&C's editorial team to ensure your company name becomes synonymous with the topic you choose.

HERE'S WHAT YOU GET:

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White papers and Articles are great tools for generating credibility and establishing a connection with companies and their decision-makers. Walls & Ceilings can collaborate with you to ghostwrite content that offers valuable information on new products, new research, trends, scientific developments, and more.

Let us help you offer solutions to your customer’s problems and position yourself as a thought leader. You provide editorial direction and we’ll do the rest! Once developed, the White Paper or Article is completely yours to use in all your marketing, on your website or in any way you see fit.

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Walls & Ceilings can deploy your White Paper via email to wall and ceilings industry professionals with our White Paper eBlast. Since they know and trust the content of Walls & Ceilings, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

LOOKING FOR OTHER TYPES OF FRESH CONTENT?
Our Marketing Services agency offers extensive Content as a Service (CaaS) options in the form of unbylined articles, case studies and more to help drive your content marketing strategy!

 

LEARN MORE ABOUT OUR CONTENT CREATION SERVICES

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Professionals turn to Walls & Ceilings for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on wconline.com alongside our trusted editorial. Walls & Ceilings will then drive traffic to your dedicated content page through multi-channel marketing efforts!

Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.

Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.

• 3 Native Advertising Packages (run for a full 12 months)
• 2 Featured Products (run for 12 months)
• 1 eBlast (includes links to all 5 pieces of content)

All tagged to your company channel on our website.

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