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Home » Content Marketing

Content Marketing

Back button. BACK TO MEDIA KIT HOME
CONTINUING EDUCATION
eBOOKS
WEBINARS
CUSTOM eNEWS
eBLASTS
IPS
INFOGRAPHICs
VIDEO
PODCAST
INFOCENTERS
WHITE PAPERS
NATIVE ADVERTISING
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eBOOKS

Sponsor a unique collection of Walls & Ceilings articles designed as a downloadable digital eBook! Topic-specific eBooks are hosted on wconline.com and deployed to Walls & Ceilings's audience through a custom co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way we handle all publishing details – from production and hosting to marketing and gathering leads.

Sponsorship Packages:
You Receive... Single-Sponsor Multi-Sponsor**
Full page ad 3 1
Logo on cover (Linked to your website) ✔ ✔
Sponsor article* (1,000-1,200 words) 3 1
Logo on deployment eBlast ✔ ✔
Leads from deployment eBlast ✔ ✔

*Not required
** 3 sponsors minimum

eBook
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WEBINARS & ONLINE EVENTS
Webinar statistics

A Walls & Ceilings webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 500 average registrant leads.*

 

Editorial Webinar Sponsorship

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Walls & Ceilings’ Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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CUSTOM eNEWS
Walls & Ceilings eNewsletter

Co-branded with Walls & Ceilings to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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eBLASTS

Walls & Ceilings eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Industry professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Walls & Ceilings, your email to them will enjoy a higher open rate and thereby a greater number of leads!

eBlast Examples
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x -
Focus On eBlast | Showcase articles on one specific industry topic. x x
Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. - x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Quiz eBlast | Sponsor an eBlast promoting an industry quiz. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Hot Topic eBlast | Sponsors an upcoming article. x x
Sneak Peek | Sponsor an upcoming article. x x
Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
Sponsored eBook eBlast | Promote your eBook. x x
Video Booth Tour eBlast | Showcase videos from your tradeshow booth. x x
Video Spotlight eBlast | Showcase your videos. x x
White Paper eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of wall and ceiling professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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INTERACTIVE PRODUCT SPOTLIGHT

An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.

BENEFITS:

  • Your IPS created by our design professionals through a collaborative process
  • Hosted for ONE YEAR on Walls & Ceilings' website
  • Equipped for embedding on your company website or Facebook page, or for use as a sales tool
  • Promoted via email to active and engaged industry professionals
  • Includes deployment leads and analytics

INTERACTIVE PRODUCT SPOTLIGHT EXAMPLE

Interactive product spotlight example
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INTERACTIVE INFOGRAPHIC
EDITORIAL INFOGRAPHICS:

Purchase turnkey infographics with content topics that are driven and created by Walls & Ceilings' editorial staff.

EDITORIAL INFOGRAPHIC EXAMPLE:

Editorial Infographic
CONVERSION INFOGRAPHICS:

Boost engagement by transforming your static infographic into an interactive experience!

CONVERSION INFOGRAPHIC EXAMPLE:

Conversion Infographic

 

BENEFITS:

  • Your Infographic created by our design professionals through a collaborative process
  • Hosted for ONE YEAR on Walls & Ceilings website
  • Equipped for embedding on your company website or Facebook page, or for use as a sales tool
  • Promoted via email to active and engaged industry professionals
  • Includes deployment leads and analytics
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VIDEO

BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Walls & Ceilings, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

Video shooting icon.

SHOOTING

Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.

Video sound icon.

SOUND

Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.

Video pre-production icon.

PRE-PRODUCTION

BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.

Video teleprompter icon.

TELEPROMPTER

Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.

Video lighting icon.

LIGHTING

BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.

Video post-production icon

POST-PRODUCTION & EDITING

BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.

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PODCAST
Podcasts

Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Walls & Ceilings' readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Walls & Ceilings will promote your podcast to our readers.

HERE’S HOW IT WORKS:
  • Choose your podcast option and let us do all the work!
  • Podcast emailed to Walls & Ceilings's readers (Multi-deployment Packages Available)
  • Hosted for ONE YEAR on Walls & Ceilings' website
  • Promoted in the Walls & Ceilings eNewsletter
  • Promoted through Walls & Ceilings' social media pages
PODCAST OPTIONS:
  • OPTION 1: Supply your own podcast
  • OPTION 2: Record your podcast with our Editor, over the phone or in-person
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INFOCENTERS

Walls & Ceilings offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the W&C audience of wall and ceiling professionals. Your content geared toward the topic is paired with content supplied by W&C's editorial team to ensure your company name becomes synonymous with the topic you choose.

HERE'S WHAT YOU GET:

Infocenter branding icon.

BRANDING

As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.

Infocenter leads icon.

LEADS & TRAFFIC

Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!

• Banner ads run on all InfoCenter pages
• Call out on the Walls & Ceilings website and in the eNewsletter
• Promotion in the Walls & Ceilings magazine
• 3 custom eBlasts
• Logo on all promotions

Infocenter support icon.

SUPPORT

Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintain the site as needed— all you do is send us the content!

DON’T HAVE CONTENT AVAILABLE? Add a content development package from Orangetap, our marketing services agency.

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WHITE PAPERS & ARTICLES

White paper image.

White papers and Articles are great tools for generating credibility and establishing a connection with companies and their decision-makers. Walls & Ceilings can collaborate with you to ghostwrite content that offers valuable information on new products, new research, trends, scientific developments, and more.

Let us help you offer solutions to your customer’s problems and position yourself as a thought leader. You provide editorial direction and we’ll do the rest! Once developed, the White Paper or Article is completely yours to use in all your marketing, on your website or in any way you see fit.

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Walls & Ceilings can deploy your White Paper via email to wall and ceilings industry professionals with our White Paper eBlast. Since they know and trust the content of Walls & Ceilings, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

LOOKING FOR OTHER TYPES OF FRESH CONTENT?
Our Marketing Services agency offers extensive Content as a Service (CaaS) options in the form of unbylined articles, case studies and more to help drive your content marketing strategy!

 


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NATIVE ADVERTISING

Professionals turn to Walls & Ceilings for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on wconline.com alongside our trusted editorial. Walls & Ceilings will then drive traffic to your dedicated content page through multi-channel marketing efforts!

Native advertising

HOSTED on wconline.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.

Native advertising featured icon.

FEATURED across all wconline.com pages for 30 days

Native advertising highlighted icon.

HIGHLIGHTED in two deployments of our eNewsletter

Native advertising shared icon.

SHARED on Walls & Ceilings' Facebook* & Twitter pages with a unique, customized hashtag

*Options to extend the promotional lifespan of your campaign are available.



CONTENT MARKETING BUNDLE:

Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.

Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.

  • 3 Native Advertising Packages (run for a full 12 months)
  • 2 Featured Products (run for 12 months)
  • 1 eBlast (includes links to all 5 pieces of content)

All tagged to your company channel on our website.

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SOURCES REFERENCED

*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks

  1. * June 2020 BPA Brand Report

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Directories
Buyer's guide Asset Development

 

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CONTACT US
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2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

Walls & Ceilings Magazine

2021 March

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