Robin offers some of his marketing tips for succeeding as a tradesmen in slow, economic times.
I was looking through old e-mails and I came across one from about a year and a half ago. In it, the person commented about a little tip I had given for marketing a business. He basically said, “It’s great that you are talking about plaster. But you are getting into marketing in some of your articles and that’s a whole different subject. My advice is stick to plaster and leave marketing alone!”
Things have changed quite a bit since I got that note. Many have commented that they have been experiencing slow times, getting more “no’s” than green lights when it comes to proposals and bids. I believe now more than ever it is quite clear that the better a person is at marketing his business, the more successful he is going to be. And I’m talking marketing from start to finish—to actually landing the particular project, doing it and getting paid, especially focusing on the time from when the homeowner is interested in having something done, to when he says yes or no.