Whether writing a business proposal, a letter to a client or customer, or a company handbook, strong writing skills are essential to instill confidence in a business.
In today’s business world, writing skills have taken a backseat to other seemingly more important corporate development activities. Most business executives would rather attend a seminar on negotiation strategies or marketing tactics rather than learn the proper usage of “that” or “which” in a sentence. What they fail to realize, however, is that good writing skills are just as important to their future success as is their ability to locate prospects and close deals. Without good writing skills, your printed documents may very well undermine the professional image you work so hard to achieve.
The fact is that prospects, clients, and even the media judge businesses based on the written documents put out to the world. Sales letters riddled with errors, advertising copy that is boring, and media announcements that ramble on for pages send a message of carelessness, uncreativity, and possibly incapable of delivering quality work. People want to do business only with those individuals they perceive as knowledgeable and competent. Writing is the perfect opportunity to showcase professionalism and win the deal.