NAD recommends modifications to masonry industry's advertising campaign
The Gypsum Association announced that the National Advertising Division of the Council of Better Business Bureaus Inc., the advertising industry's self-regulatory forum, has recommended that the National Concrete Masonry Association modify and discontinue its claims regarding its gypsum and concrete masonry wall comparative advertising. The accuracy of the advertiser's claims were brought to the attention of the NAD by the Gypsum Association.
NAD recommended that the NCMA modify its fire containment claims in two ways. First, NCMA should disclose that the basis for the claims was the ASTM E-119 (ASTM International Standard Test Methods for Fire Tests of Building Construction and Materials) optional hose stream test. Secondly, NCMA should more clearly state that both the masonry and the gypsum board wall systems depicted in the advertising survived the two-hour fire endurance portion of the fire test.