Do you deserve success or failure? Some people work hard and smart to achieve success only to risk it all on a new venture or customer. Others work hard and smart consistently while focusing on something other than success. For them, success isn't the goal, yet success greets them each year like a good friend at Christmas.
Dr. Bill Gillham, professor of psychology, at Oklahoma State University, wrote, "People have memory traces or patterns which are deeply entrenched," all of which cause people to focus solely on getting their needs met. In other words, people operate every moment of their lives trying to get their needs met no matter the cost. What drives a person to succeed or fail in construction? Do you deserve success or failure?