The Steel Framing Alliance, formerly the North American Steel Framing Alliance, launched its new brand and positioning at the International Builders' Show in Atlanta, this February. Incubated three years ago as part of the initiative by the steel industry to widen usage of steel in homebuilding,
NASFA's mandate was to enable and encourage the widespread, practical and economic use of-and preference for- steel framing in residential construction. With a small base of members representing the steel industry and operating similar to a product development group, NASFA made significant strides affecting building code changes and standards, developing tools and facilitating several product innovations.