New merger presents itself in the U.S. stucco market
On January 2005, Parex Inc., LaHabra Products Inc. and El Rey Stucco Co. merged to form ParexLahabra Inc., a California corporation based in Anaheim.
This merger becomes a strong force in the U.S. stucco market with equity in its brands Parex, LaHabra, El Rey Stucco and Surewall. Each brand will develop its own marketing strategy, taking advantage of market-specific opportunities to strengthen the product lines.