New initiative to put more metal in commercial market
An industry-wide program designed to increase the use of metal in the commercial construction market is now in progress. Known as The Metal Initiative and themed "It must be metal," the national educational and promotional plan was introduced at the Metal Construction Association's 2005 Annual Meeting, held in January in La Jolla, Calif.
The educational and promotional program focuses on increasing the selection of metal roofs and walls in commercial, industrial and institutional building sectors and targets building owners, architects, designers, consultants, and contractors. It is based on $10.5 million in funding over a five-year period, and the initial outreach has generated fantastic results.