Robin's second part discusses some creative ways of advertising locally.
Last month, I wrote about three ways to increase business: 1) adding new or more customers, 2) increasing the size of the sale, and 3) increasing the frequency of the sale. I touched on #1, and now I want to outline a list of tried-and-true tips that will help in areas #2 and #3.
In the end, you are your best promoter—you are the most familiar with yourself and your business. Some people try and make things so complex and sophisticated, and it really boils down to doing some simple things very well.