Bill and Kevin recall the lost days of marketing, and what the drywall industry now offers its consumers
As a salesperson, it's interesting to note how popular you become when you walk onto a job site with an armload of shirts. You can be a rep for a sewage recycling company, with a corporate logo showing a honey dipper truck bearing the caption, "Your s#@$ is our bread and butter" and workers will line up around the block to get one. These individuals don't even have to be card-carrying members of the local honey dippers union. They often times are your average Joe and Jane public, who will likely wear this freebie to the local taproom with pride, seemingly unembarrassed by the fact they are promoting the disposal of bodily fluids.
Advertisers know how valuable it is to have a recognizable trademark with which the public can identify. If we mention the name Clydesdale, you automatically think of a specific brand of beer. If you see a billboard with a cowboy riding a horse, it can be caption-free and you know what product is being hawked. And when was the last time you saw a camel without sunglasses?