In case you have been living under a rock for the last few years, the latest web-based trend is social media. For those of us in construction—myself included—it could appear to be irrelevant. Facebook, Twitter or whatever form is hot today is shaping the world. However, I thought it was miles away from the world of construction. Some would even go as far as to say that the baby boomers believe it is a “young kid’s thing.” But then something happens. It awakens you to realize you may have missed something. This happened to me a few weeks ago.
I live close to Disneyland and frequently have visitors that want to go to the theme park, so my wife and I purchased annual passes. Recently, we decided to go just for ourselves. The evening was warm and pleasant. To ensure we were not going to compete with a major event or corporate sponsorship with large crowds, I went to the Disneyland Web site and reviewed the events planned for that evening. It looked great with nothing going on out of the ordinary.