We’ve been building exterior veneers the same way for 50 years; however, the times are changing. This could be a great opportunity for the stucco industry—or a liability if it’s not addressed. I’d prefer to focus on the opportunity, since the stucco industry is uniquely positioned to benefit from increasing energy efficiency standards by incorporating best practices in moisture control techniques. Stucco is known for being one of the most durable and well-performing walls systems available. This reputation will not only continue but thrive by introducing a cost-effective system that provides both energy efficiency and moisture control.
As a construction industry, we have all seen the trend towards energy-efficient residential and commercial construction. In order to stay ahead of the curve (or at least with it), we need to continue to look forward. Will there be a demand to continue to make buildings more energy efficient 10 to 15 years from now or is this just a fad? Judging by recent history, building codes are going to continue to demand increased energy efficiency.