The Gypsum Association, the industry organization representing gypsum product manufacturers in the U.S. and Canada, recently revamped its primary Web site, www.gypsum.org. Improvements include better navigation, an upgraded purchasing module, new video content, and a digital archive of historical material.
In addition, content housed on two ancillary sites, an environmental and sustainability site (gypsumsustainability.org) and an informational site (www.gypsumbuilds.org) have been incorporated into gypsum.org. The Association has sunset the additional sites in an effort to streamline the visitor experience.