James Hardie announced the launch of its new Web site. The JamesHardie.com reflects a refreshed James Hardie brand creative and positioning, and aims to be a consultative resource to its visitors, ready to assist them through every step of the exterior design process. It is intended to inspire, educate and engage homeowners; and by extension, builders, contractors, developers and architects.
To provide guidance on creating home exteriors with aesthetic integrity, James Hardie partnered with industry-leading color and design professionals to provide tips on selecting colors and choosing products to reflect a home’s true architectural style. The new website encourages visitors to explore all of the color and possibilities of James Hardie’s complete siding and trim collection, motivating users through beautiful imagery and product photography of home exteriors.