Crocs Flagship Storefront Emblazoned with Custom Colors
Making their debut in the mid-2000s, Crocs redefined footwear fashion, melding comfort and style into shoes that can be seen on millions of feet around the world. As Crocs grew in popularity, so did their array of styles and accessibility. The company began focusing not only on its classic sandal design, but also on new styles like boots, shoes, heels, and more. With its brand expanding, Crocs decided to invest in a flagship New York City store that captured the flair and originality the company is known for.
Crocs teamed up with TPG Architects to design a bold new exterior for its 13,000-square-foot space, nestled in the heart of Manhattan just west of the Empire State Building. The final product is a quintessential Crocs look, incorporating the company’s trademark bright colors with backlit, clear globes to create a shoe-like storefront, complete with its very own set of Crocs’ signature ventilation holes.