We have all heard that it is not what we say but how we say it that really counts. Some believe it is the visual messages we subconsciously send that matter. The visual signals would include the way we hold our arms, facial expressions and posture. I agree all these have a bearing on how the message we are trying to convey will be received. Some experts believe our body language is far more important than the actual words we use.
Reports can vary on the percentages of importance between visual, vocal or actual word content but there seems to be a consensus that the actual content of the words is pretty low. (One report claims it is only worth 7 percent of the impact in conveying a message. I am not so sure I believe this low number is really accurate.)