ROXUL Inc., the North American division of the ROCKWOOL GROUP, one of the world’s largest stone wool manufacturer, announces it will commence a full rebrand to ROCKWOOL. The ROCKWOOL brand has been marketed proudly and internationally for 80 years and now will be adopted in North America*.
The rebrand takes effect January 1, 2018 and will apply to all segments of ROXUL’s North America insulation business--residential, commercial, roofing, OEM (core solutions) and technical insulation (industrial, marine & offshore)--as well as all product lines.