Redesigned to provide customers easy access to information, Genie, a Terex brand, redefines the digital customer experience with the relaunch of its online properties, including GenieLift.com, Genie used equipment, as well as the Genie Lift Pro Operator Training and Genie Tech Pro Service Training sites, in North America. All four sites have been updated with content relevant to the most current global industry standards, new product and service offerings, as well as new features, including consolidated navigation and product filtering capabilities. The responsive sites are designed to enhance customers’ experience with the Genie brand online.
“The face of sales and marketing is changing,” says Aron Sweeney, Genie senior marketing manager – digital, Terex AWP, “customers are doing more business online, from researching and planning to purchasing and training. Refreshing our current sites to offer a modern, contemporary digital experience enables us to stay more closely connected with customers online — getting them what they need to know, when they need to know it.”