Festool announces partnership with "This Old House"
Festool just announced its new media and content partnership with This Old House (TOH), America’s No. 1 multimedia home-enthusiast brand. The partnership will include PBS television underwriting spots, video content creation and distribution, events, category exclusivity on the New Yankee Workshop channel, and participation by the leading This Old House talent. The partnership will debut 3Q18 and target consumers, hobbyists, contractors, and retailers.
Contractors and consumers will have a new instructional offering in “Festool Tool School,” a series of videos that will stream on FestoolUSA.com, thisoldhouse.com, and select online retailers. In addition, TOH experts will join the faculty of Festool training classes.