Plaster and drywall are both materials in competition with each other to be the finish for walls and ceilings. Plaster has far more history but is more expensive. Today, many wall and ceiling contractors provide the option for both drywall and plaster. Yet, most of these contractors do very little plaster work. When pressed as to why plaster is declining, most admit they try to avoid or even value out plaster or stucco. Why?
Could it be because of the savings on promotional efforts needed for any upgraded product? Could it be that there is no market for upgrades? Most people tell me it is has more to do with avoiding the inherent risk in plastering. They consider plastering a poor risk-to-reward proposition. I thought about how this might be similar to golf. In golf, there’s also a risk-to-reward shot and there are similarities.