As part of an initiative to increase the use of Exterior Insulation and Finish Systems (EIFS) in the residential market, EIMA has created a marketing video to educate homeowners about the benefits of the superior wall cladding system. Highlighting the energy efficient, durability, and design flexibility qualities of EIFS, the video features real-life testimonials from an EIFS homeowner, general contractor, applicator and architect, all whom are proponents of EIFS.