Atlas® Roofing Corporation Names New Director of Marketing
Atlas Roofing Corporation today announced Jeff Key has joined the company as the new Director of Marketing. In this position, Key will guide the marketing strategy across both the Shingles & Underlayment and Roof & Wall Insulation Divisions, as well as the company’s overall corporate marketing strategy across all divisions – Shingles & Underlayment, Roof & Wall Insulation, Molded Products and Web Technologies. Key will provide strategic guidance and insight on all marketing efforts, ensuring brand consistency across all customer touchpoints, and develop new marketing opportunities and strategic partnerships to further the company’s continued growth.
“We are very excited to welcome Jeff to the Atlas family,” said Steve Heaton, Vice President, Roof & Wall Insulation Division. “We’ve made great progress with both our internal and external marketing efforts and believe Jeff will be a strategic addition and resource to guide our team.”