As we enter another phase of this pandemic, it seems confusion is escalating. While it is understandable that densely populated areas would require greater social distancing and face masks, there seems no real consistency to the guidelines or restrictions. For that matter, they seem to change day by day. The world wants to return to normal—we want social gatherings, to dine out, a return to the movies to name a few. Companies need to get back to work and make a profit. We also want our sports and shopping back.
In reality though, it seems certain they are not coming back until we have a proven vaccine. This year looks to be simply on survival. Will your company survive? I am not referring to making profits and inventing new products to grab marketshare—I am talking about making ends meet.