Subcontracting has always been a unique business. There are many extra challenges a subcontractor faces that other businesses do not. In most business models, you develop a product, develop marketing strategies, buy raw goods, fabricate and then sell the value-added product. Reality television shows today focus on these fundamental principles. These shows are certainly entertaining but subcontractors have to deal with much more.
Subcontractors are called specialty contractors for a reason. They are not general contractors, which even the name infers general knowledge; you are a specialty expert. If you think this is an exaggeration, a litigation example will quickly highlight my point. You will likely be asked about your license and training in your trade. You must convince them you have expertise—otherwise, why are you calling yourself a specialty contractor? Smart attorneys point out general contractors and architects are relying upon your expertise.