You know how the saying goes, “They can’t see the forest for the trees.” It is an interesting and confusing idiom. It generally means that someone is so focused on a detail or singular issue, they are missing the bigger picture. It’s important to understand that all of us are privy to occasionally missing the big picture. I am no exception.
When I was young, I worked a short time in sales. I sold colored aggregates used in pre-cast concrete, terrazzo and occasionally marblecrete. I would visit major manufacturers that produced light poles, trash containers and benches. I would show samples, take orders and listen to them complain about late deliveries. The CEO of our company decided to raise prices 25 percent across the board with no exceptions. Unlike today, where the price hikes are a result of a supply chain issue, this hike was simply due to low profit margins. As a result, profits increased and the CEO was happy. However, he heard from the salesforce that it may not be the best idea.