Fostering positive online reviews from customers continues to be an important part of business development for any contractor. And it’s often a lot harder than it sounds.
That’s especially true when the reviews are less than glowing, and may leave a future prospect surfing for the next contractor with a strong digital footprint. Whether in the residential or commercial sectors, contractors need to be marketing their reviews today, said digital marketing consultant R.J. Lowery in a recent video chat with WC Publisher Jill Bloom.