PODCAST: Dear Anna: How Do I Market New Products and Services?
Adding a new product or service is a great way to diversify and make your roofing company stand out from the competition, but if your customers don’t know about it, it’ll be a waste of time and effort.
In our latest episode of “Dear Anna,” we ask Anna Anderson, CEO of Art Unlimited, how roofing contractors can leverage adding new products or services in their marketing. Anderson said the next step can be as easy as meeting with the marketing department of the manufacturer you signed with, but to go in with a game plan.