Bundling has always made sense when it comes to convenience and saving money for insurance. Trade associations bundle. Why pay multiple dues and attend several events when it can all be bundled into one payment and one show? Bundling for associations is not new and while it’s a clear choice for manufacturers and suppliers, even subcontractors see the benefits. An example would be a flooring contractor. Why limit your contracting to just carpet? As a bundled contractor, you can offer a portfolio of options. You can offer carpet, tile, wood, cork or even terrazzo flooring. Not just carpet. This just seems logical.
However, bundling has its drawbacks. For trade associations, locals can lose identity and get lost or overlooked in a sea of people. Most would agree that the best deals are made within small groups with a laser focus on a particular issue. In addition, better long-lasting connections are typically made, as well.