50,000feet Partners With USG to Launch Corporate Sustainability Program
To honor a century-long heritage of responsibility and highlight innovative ESG-related enhancements and initiatives, USG partnered with 50,000feet to launch the global brand’s corporate sustainability program.
50,000feet began with a strategic discovery phase to summarize and synthesize USG’s vision and range of initiatives in combating climate change and conserving resources, as well as to uncover and align stakeholder, customer and community expectations of USG’s efforts. Using these insights, the company developed a creative platform to provide the foundation for the campaign, Thinking Beyond the Building, conveying USG’s leadership and expertise in design and architecture and their transparency in communicating sustainability goals.