Don’t expect Joe Brooks to get excited when talking about “just another high-rise.” The company he founded in 1995, Advanced Stucco, has completed the exteriors on so many high-rises, mid-rises and commercial projects, he can’t name them all. However, mention the Hard Rock Guitar Hotel or Formula One racetrack in Miami Gardens and Brooks’ face lights up.
“I like the obscure,” Brooks says. “I like the funky. When a general contractor comes to us with a project like F1 at the Hard Rock Stadium or a hotel shaped like a guitar, I’m all in.”