CertainTeed Debuts New Branding At 2023 International Builders’ Show
The new brand ethos underscores the company’s leadership in comprehensive, systems-based building products, rooted in performance and sustainability
On Jan. 31 at the 2023 International Builders’ Show, CertainTeed unveiled its new brand identity. This milestone represents a major paradigm shift for the manufacturer – reinforcing its customer-focused, comprehensive offering of light and sustainable building solutions and systems. The new chapter emphasizes the company’s category leadership – strengthening how the North American manufacturer positions, supports and educates building professionals on its products, which include roofing, siding, ceilings, insulation and gypsum solutions for the residential and commercial market.
“As a leader at the forefront of the building sector, we recognized an opportunity to evolve how our customers specify our products,” said CertainTeed CEO Mark Rayfield. “We’re taking ‘one-stop shop’ to the next level by serving as a preferred source for cohesive systems and complementary products that not only help builders grow their reputation but make it easier than ever to deliver on what matters most: performance, sustainability and longevity.”