The COVID-19 pandemic proved that technology is a differentiator in a roofing company surviving, but as Sales Transformation Group CEO Ryan Groth points out, technology can also be harnessed to thrive.

Sales Transformation Group CEO Ryan Groth estimates that just over half of sales staff in construction and other industries are “weak” salespeople, something contractors can use to their advantage.

As a sales consultant, coach, trainer and leader in the trade construction industry, it is my obligation to share my thoughts on the pandemic that we are seeing rapidly unfold in March 2020. I’m writing this so that my clients and our industry will come together to take the necessary actions to navigate what is certainly uncharted territory.