Along with builders, large and small, Pulte Homes is focusing the attention of its prospective customers on the benefits of the first-time homebuyer tax credit included in the landmark housing stimulus legislation signed by President Bush on July 30.
To help generate excitement over the availability of the tax
credit, Pulte announced a promotional effort in which it will match the $7,500
for any buyer of its homes through Sept. 15.
Richard Dugas, president and CEO of Pulte Homes, and other
participants in an NAHB teleconference on Aug. 4, said they expected the $7,500
tax credit to provide a major boost to slow markets around the country, but
noted that it is imperative for builders to get the word out about its
“Today, many consumers are well-positioned to buy a home but
lack the confidence or incentive to jump into the marketplace,” said NAHB
President Sandy Dunn. “This tax credit will help get them off the fence.” The
tax credit, Dunn said, “will increase housing demand, get home buyers back into
the marketplace and fight falling housing prices, which threaten the economy as
To review the specifics of the rules for the credit and how
it works, builders and consumers can consultwww.federalhousingtaxcredit.com.