Walls & Ceilings logo
search
cart
facebook twitter linkedin youtube youtube Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Walls & Ceilings logo
  • NEWS
  • TOPICS
    • Drywall
    • Stucco/EIFS
    • Ceilings
    • Steel Framing
    • Fireproofing
    • Interior Plaster
    • Building Envelope
    • Insulation
    • Technology
    • Interior
    • Exterior
    • Women In Construction
  • COLUMNS
    • Up Front
    • All Things Gypsum
    • Art & Craft of Plastering
    • Stucco Stop
    • Steel Deal
    • Industry Voices
  • PRODUCTS
    • Buzz Guide
  • EVENTS
    • Industry Events
    • Webinars
    • BUILD Expo
  • MEDIA
    • Videos
    • Podcasts
    • Photo Galleries
    • BUILD26 Videos
    • Take our Quiz!
    • Infographics
  • EXCLUSIVE
    • Newsletters
    • Top 50 Contractors
    • Contractor of the Year
    • State of the Industry
    • W&C Store
    • Market Research
    • CEUs
    • Sponsor Insights
    • Custom Content & Marketing Services
  • DIRECTORY
  • EMAGAZINE
    • eMagazine
    • Advertise
    • Archive Issues
  • SIGN UP!
ColumnsUp Front

Up Front: Multi-Tasking

By Mark Fowler
November 5, 2012

This is certainly a hot new term for the millennia. As society moves faster, gets smarter and capable of so much more than our forefathers could have even imagined, we need to move quickly, very quickly. To succeed, we must be accomplished multi-taskers. We have to be able to read e-mails, answer the phone, prepare reports and listen to co-workers all at the same time. To make it in today’s world, you are expected to do all these things simultaneously or you will be left behind. Are you an accomplished multi-tasker or not?

 

COAST TO COAST

A group of three professors were puzzled at how the accomplished multi-tasker was able to perform multiple tasks simultaneously and set out to find what made this hypothetical individual so unique. Since the accomplished multi-tasking person is obviously pretty smart, they decided to test college students. These were not just any students but the brightest at MIT and Stanford. After all, could one side of the coast be better than the other?

What’s it mean to multi-task? It was made clear that watching the children while you cook dinner or breathing and walking at the same time are not multi-tasking. Multi-tasking is performing simultaneous, higher-level brain functions that typically require attentiveness and some degree of concentration. Examples would be writing a report while watching a television show and texting.

The three professors performing the analytical research each had made a guess as to what made the accomplished multi-tasker unique. The first professor assumed it was the ability to discard irrelevant information; the second presumed they had trained their brains to switch from one task to another more quickly and seamlessly. The third professor felt the accomplished multi-tasker was simply a super organizer, capable of putting tasks in neat, orderly compartments. Turns out they were all wrong.

The research conclusively proved that multi-tasking is a myth. While these superstars think they are great at each task they are performing simultaneously, they are in reality only fair at best and far from reaching their true potential.

I was not completely shocked to learn this, because it is similar to our trade crafts. I have met many who thought they were a master at several crafts and in reality they were only fair or average at all of them. Even when you get to a single trade, the expertise can be more specific. I knew plasterers that focused on a single discipline and they became extremely good at it (and I mean to the point it was almost unbelievable what they could do).

 

FOCUSED?

I have a friend who was certain that his good friend is an accomplished multi-tasker and he could prove it. He noted that in meetings, this person was almost always seated with his hands under the table and head down relentlessly texting, and when a subject matter would come up in a meeting, he could jump in and add coherent and relevant comments. I thought for a moment and asked if the meetings were an area of his expertise. He replied “absolutely yes.” This is when a person can almost tune out or at least pay minimal attention and get away with it.

If you are such an expert at something, you can virtually predict the meeting agenda, the flow of the meeting and being the guru on the subject matter. It becomes rather easy to pay minimal attention and still be the timely and relevant expert. It is not common to be that much of an expert in a particular subject matter but certainly possible.

My concern is the future and what we are expected to accomplish and what society expects of us. The construction industry is a great example of promoting the concept of multi-tasking. Our forefathers built buildings that were more basic and they lasted for many decades with minimal problems. I am not so sure I would make that statement about today’s buildings.

Today’s buildings are certainly more complicated but how much better are they really? We still have leaks, we still lose massive amounts of energy; all the while they are more complicated and cost a fortune to build. Maybe we need to take a collective deep breath and focus more on a single task at a time. As in our personal life, trying to be all things to all people is just a bit unrealistic—a little like multi-tasking. 

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Headshots fowler

Mark Fowler joined Walls & Ceilings as editorial director in 2006. Fowler grew up in the construction business and has held a number of positions in different companies and associations. He spent 11 years with the Northwest Wall and Ceiling Bureau before moving to his position with Soltner Group Architects in Seattle. Fowler is currently the executive director of the Stucco Manufacturers Association. He can be reached at Mark@markfowler.org.

 

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Abercrombie & Fitch

    EIFS in 2026: How Specialty Finishes Are Redefining Exterior Wall Systems

    As building codes, owner expectations, and design demands...
    Stucco/EIFS
    By: Regi Mendoza
  • proper air and vapor control

    From Energy Efficiency to Moisture Management: Why Air and Vapor Control Matter

    How proper air and vapor control within building...
    Building Envelope
    By: Benjamin Meyer AIA, LEED AP
  • Linear Metal Ceiling Beam Baffles

    Top 25 Ceiling Contractors of 2026

    Suspended ceilings demand precision, code compliance and...
    Ceilings
    By: John Wyatt and Tanja Kern
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Walls & Ceilings audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Walls & Ceilings or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • medical professionals moving a patient on a stretcher through the halls of a medical building
    Sponsored byNational Gypsum Company

    What Does High Performance Mean When It Comes To Gypsum Boards?

Popular Stories

Linear Metal Ceiling Beam Baffles

Top 25 Ceiling Contractors of 2026

Wichita Biomedical Campus

Wichita Drywall Worker Dies After Scaffolding Fall

Construction workers in safety vests install drywall

Gypsum Sales Hold Amid Market Shifts in the U.S.

QXO Just Changed the Game-Here's What Contractors Are Asking

QXO Just Changed the Game-Here's What Contractors Are Asking

Events

June 24, 2026

The Bright Side & Benefits of Designing with Integrated Lighting

Credits 1 AIA LU/HSW; 0.1 ICC CEU

This course will explore the pivotal role architects and lighting design play in creating safer, more sustainable spaces. Learn how to avoid common lighting mistakes and make informed decisions that create the best visual environment for occupants. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

See our full library of webinars

View All Submit An Event

Products

2026 National Painting Cost Estimator

2026 National Painting Cost Estimator

See More Products

Related Articles

  • Up Front

    See More
  • Up Front: Decision Making

    See More
  • Up Front: That Wacky, Water-Resistive Barrier

    See More

Related Products

See More Products
  • Drywall Contracting

  • Construction Spanish to English Dictionary

  • manual

    2026 National Building Cost Manual

See More Products
×

Connect with the industry’s leading resource for unparalleled insights and education.

Join thousands of industry professionals today. Shouldn’t you know what they know?

JOIN NOW
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing