Walls & Ceilings logo
search
cart
facebook twitter linkedin youtube youtube Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Walls & Ceilings logo
  • NEWS
  • TOPICS
    • Drywall
    • Stucco/EIFS
    • Ceilings
    • Steel Framing
    • Fireproofing
    • Interior Plaster
    • Building Envelope
    • Insulation
    • Technology
    • Interior
    • Exterior
    • Women In Construction
  • COLUMNS
    • Up Front
    • All Things Gypsum
    • Art & Craft of Plastering
    • Stucco Stop
    • Steel Deal
    • Industry Voices
  • PRODUCTS
    • Buzz Guide
  • EVENTS
    • Industry Events
    • Webinars
    • BUILD Expo
  • MEDIA
    • Videos
    • Podcasts
    • Photo Galleries
    • BUILD26 Videos
    • Take our Quiz!
    • Infographics
  • EXCLUSIVE
    • Newsletters
    • Top 50 Contractors
    • Contractor of the Year
    • State of the Industry
    • W&C Store
    • Market Research
    • CEUs
    • Sponsor Insights
    • Custom Content & Marketing Services
  • DIRECTORY
  • EMAGAZINE
    • eMagazine
    • Advertise
    • Archive Issues
  • SIGN UP!
ColumnsExteriorUp Front

Proper Application Methods

As complexity on projects increases, production will slow down, while cost and risk rises.

By Mark Fowler
March 1, 2017

A new product was about to be launched and the industrialist CEO asked, “Is it idiot proof?” I was young and not sure what he meant. It was explained to me that he wanted to know if anyone could put it in without messing it up. I soon learned top executives want products and systems simple enough that the untrained or unqualified worker can install it and alleviate risk. While I understand the concept, it seemed impractical, particularly for skilled crafts. I remember thinking to myself, nothing is idiot proof and only someone daft would think to ask this. Of course, I only used my inside voice. I was new, young and not that brave.

The ultimate irony to me is that after four decades in the industry, everything has gone the exact opposite direction. Products and systems are even more complicated today. Proof lies in the increase in time delays, cost over-runs, trade stacking, site logistic problems, repeated call-backs and more litigation. Most agree that the entire construction design and delivery process, despite repeated promises of greater simplicity and risk avoidance, has not happened.

 Time delays are often the result of workers scratching their heads trying to understand the intricacies of the complexity of products and systems that frequently change. Complex assemblies generally require more training and often have more components to install. The result is the need for greater coordination of parts and pieces. As complexity increases, production slows, cost and risk increase. We can add in construction details that were stamped approved for construction, yet are not constructible. Field personnel see them every day and it is not limited to any specific sector in construction or region of the country. Some of these details include components that either do not exist, require special training, are not compatible or improperly sequenced. If it was only one issue or item, the field crew could handle it but it tends to be everywhere and overwhelming in the construction industry. The result is a chain reaction that just snowballs. Top brass demand project managers to get the project back on track. They in turn accelerate schedules. The problem then just gets even worse. Welcome to modern construction.

Handle the Curve

Some complex assemblies are sold as a labor savings, when the crew can just get past that learning curve. The problem is construction crews are by nature mobile workers and that learning curve is lost as they move on to the next project to learn a new curve. Complexity only exacerbates the condition. Workers in the field become frustrated or simply do not care to learn something new. The paradigm is not likely to improve as we move more towards piece work rate pay over hourly wages. Piece workers become even less interested in slowing down to learn new procedures.

While we should all care to make the building more sustainable, save the planet or lessen the carbon footprint for society, this all takes a back seat to a worker struggling to feed his family. We shouldn’t really blame the piece worker and their need for production. After all, how many of us are willing to take a pay cut or work longer hours for the noble cause to save the planet? Why would we expect the field worker to be any different?

Assume a worker on the site needs to put up one hundred units a day to pay his bills. Asking them to slow down to learn a new system that will result in seventy-five units per day is not an easy sell. They figure out pretty quick they are making less money. You can tell them it saves energy or promotes the company and production will improve over time. However, they are thinking about how they need to feed the family. In this scenario, they tend to move on to other places or worse, cut corners to increase production.

In the most ironic twist of all, our industry seems to be entrenched with the idea that we need something new and cutting edge or cool. The traditional methods of construction do not work or they would have us believe this. I was involved in a project where every time-tested and proven wall assembly we proposed was rejected, even though they met every requirement for fire and water resistance established by the owner and design team. I finally asked for clarification as to why all our proposals had been rejected. The response was a bit shocking to me, “We need something new and exciting to sell to our board of directors.” I thought that being the guinea pigs of the industry would be foolish. I guess making the board of directors’ idiot proof was out of the question. Of course, I again used my inside voice. I guess after all these years I am still not that brave.

KEYWORDS: building codes flashing sheathing stucco waterproofing

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Headshots fowler

Mark Fowler joined Walls & Ceilings as editorial director in 2006. Fowler grew up in the construction business and has held a number of positions in different companies and associations. He spent 11 years with the Northwest Wall and Ceiling Bureau before moving to his position with Soltner Group Architects in Seattle. Fowler is currently the executive director of the Stucco Manufacturers Association. He can be reached at Mark@markfowler.org.

 

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Abercrombie & Fitch

    EIFS in 2026: How Specialty Finishes Are Redefining Exterior Wall Systems

    As building codes, owner expectations, and design demands...
    Stucco/EIFS
    By: Regi Mendoza
  • proper air and vapor control

    From Energy Efficiency to Moisture Management: Why Air and Vapor Control Matter

    How proper air and vapor control within building...
    Building Envelope
    By: Benjamin Meyer AIA, LEED AP
  • Linear Metal Ceiling Beam Baffles

    Top 25 Ceiling Contractors of 2026

    Suspended ceilings demand precision, code compliance and...
    Ceilings
    By: John Wyatt and Tanja Kern
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Walls & Ceilings audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Walls & Ceilings or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • medical professionals moving a patient on a stretcher through the halls of a medical building
    Sponsored byNational Gypsum Company

    What Does High Performance Mean When It Comes To Gypsum Boards?

Popular Stories

drywall contractor sanding ceiling

D.C. Drywall Contractors to Pay $302K in Worker Case

Wichita Biomedical Campus

Wichita Drywall Worker Dies After Scaffolding Fall

Okan Tower in Miami, Florida

OSHA Opens Investigation Into Fatal Okan Tower Column Collapse

data center and logos

USG, Subzero Engineering Form Data Center Alliance

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

See our full library of webinars

View All Submit An Event

Products

2026 National Painting Cost Estimator

2026 National Painting Cost Estimator

See More Products

Related Articles

  • Proper Application Methods

    See More
  • Applying Rigid sheet wall protection

    Rigid Sheet Wall Protection: Comparing Adhesive Application Methods

    See More
  • Up Front: A Walls & Ceilings Editorial Column by Mark Fowler

    Proper Order

    See More

Related Products

See More Products
  • 1118458605.jpg

    Sustainable Facades: Design Methods for High-Performance Building Envelopes

  • Ceiling Systems Handbook 2012 cover.jpg

    Ceiling Systems Handbook

  • 0470872616.jpg

    Sustainable Renovation: Strategies for Commercial Building Systems and Envelope

See More Products

Related Directories

  • DAP Products

    Founded in 1865, DAP is a leading manufacturer and supplier of caulks, sealants, foam, adhesives, and patch and repair products with a history of first-to-market innovations. For 165 years, DAP has provided professional contractors, remodelers and do-it-yourselfers with trusted, quality, reliable, and long-lasting products. For more information about DAP products and applications, visit our website at www.dap.com.
  • Northwest Wall & Ceiling Bureau (NWCB)

    The NWCB is a nonprofit trade association serving a wide-ranging membership consisting of contractors, manufacturers, dealers, labor organizations and other professionals. NWCB provides guidance on the proper use of industry products and systems, including stucco, EIFS, gypsum wallboard, interior plaster, suspended ceilings, steel framing and spray-on fireproofing.
×

Connect with the industry’s leading resource for unparalleled insights and education.

Join thousands of industry professionals today. Shouldn’t you know what they know?

JOIN NOW
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing