Jose Berlingeri will replace David Boivin as president and CEO of Sto Corp., having previously served as general manager for the company's Latin America markets.

Selling is important. Without sales, companies die. Training is equally important: workers without real training fail to understand why and then failures occur. Our industry too often misses the mark or conflates a blend of training and sales.

I have been asked before: What is the difference between a CEO and an executive director? Both are leadership titles in organizations.