What is the “Forer Effect” and why would you even care? We are all exposed to the Forer at some point in our life—some of us actually practice using it without even knowing it. The Forer Effect explains a lot about our society and predicts how people will likely react to a situation.
I was at a pre-construction meeting for a large, mixed-use building a few years ago with several other people. The architect, developer, general contractor, subcontractors, third party consultants and manufacturers were all present and all had input on how the stucco, windows and other penetrations should be done.
As we now are into the fall, it is time to look forward. We may think of spring as the season that begins life for nature but many of us in the association world of the construction industry consider fall the beginning of the year.
Several months ago, I wrote a column entitled
“Stupid Prices.” The theme of the column was the inevitable price dropping in
recessionary times, sometimes to ridiculous levels.