Walls & Ceilings logo
search
cart
facebook twitter linkedin youtube youtube Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Walls & Ceilings logo
  • NEWS
  • TOPICS
    • Drywall
    • Stucco/EIFS
    • Ceilings
    • Steel Framing
    • Fireproofing
    • Interior Plaster
    • Building Envelope
    • Insulation
    • Technology
    • Interior
    • Exterior
    • Women In Construction
  • COLUMNS
    • Up Front
    • All Things Gypsum
    • Art & Craft of Plastering
    • Stucco Stop
    • Steel Deal
    • Industry Voices
  • PRODUCTS
    • Buzz Guide
  • EVENTS
    • Industry Events
    • Webinars
    • BUILD Expo
  • MEDIA
    • Videos
    • Podcasts
    • Photo Galleries
    • BUILD26 Videos
    • Take our Quiz!
    • Infographics
  • EXCLUSIVE
    • Newsletters
    • Top 50 Contractors
    • Contractor of the Year
    • State of the Industry
    • W&C Store
    • Market Research
    • CEUs
    • Sponsor Insights
    • Custom Content & Marketing Services
  • DIRECTORY
  • EMAGAZINE
    • eMagazine
    • Advertise
    • Archive Issues
  • SIGN UP!
Columns

Up Front
Owners and Taking Ownership

By Nick Moretti
December 12, 2003
I just returned from Chicago where W&C and USG hosted our second annual contractor roundtable, this year with commercial ceiling contractors (a feature on the roundtable will appear next month). There was a universal unspoken acceptance among these very successful contractors that shook some of the observers: that subcontractors are somewhat helpless to control their own destinies.

Increasingly, subcontractors are at the mercy of the general contractor in such a way that one contractor was provoked to concede, "I guess we must really love this work or else we wouldn't do it." There was consensus that the GCs do have a disproportionate amount of power over the sub's destiny.

Many W&C readers, no doubt, live this reality every day and are also familiar with the seriousness of the topic thanks to Pete Battisti's column, "All in Agreement." While Pete tends to focus on contracts and payment, what I further discerned at the roundtable is that a GC's power also compromises the quality of a subcontractor's work at the sub's expense.

When owners and GCs conspire to maximize profitability, the expense is quality. When owners and GCs schedule various trades at the same time, causing installation chaos and incorrect order of component installation, the result might end up in the courtroom. For instance, mold might grow in those walls if the wallboard is installed at the wrong point in the construction process. This could be partially the fault of the GC who set an unrealistic schedule and deadlines. However, who is blamed for the mold? The drywall installer. In other words, not only do subs have to compromise quality to meet a GC's unrealistic scheduling, they have to answer for any repercussion that was not necessarily of their making! And the law of entropy suggests that things will only get worse as this practice seems to be accepted, however reluctantly, as the norm. Not one contractor at the roundtable disputed the reality of the GC thumb that they all work under.

Subcontractors should continue to organize and unite themselves and, as Pete writes, support only those that actually work on their behalf. Not only is it wrong for an independent and successful businessman to have no control over his income and the quality of his work, it's downright un-American. Look for the full story on the roundtable in next month's W&C.

* * * * * *

In the October issue of W&C we presented an article on the 50th anniversary of the Minnesota Lath & Plaster Bureau. Since publication, several readers have brought to our attention that Bruce Pottle was not mentioned in the story. Bruce was named director of the MNLPB in December 1989, succeeding Clint Fladland. While Bruce had virtually no experience in the industry, he quickly won great affection and respect with his enthusiasm and passion. Bruce passed away in January 1999, and was eulogized by Greg Campbell in our March 1999 "Off the Wall" column. It was not our intention to omit Bruce from the MNLPB article and we'd like to acknowldege his outstanding contributions now.

Campbell wrote that he was a "warm and affectionate fellow who wouldn't hesitate to offer assistance wherever it was needed. He was active in a number of organizations, helped write EIMA's Class PB specifications for EIFS and participated in the peer review of the International Code Council's section on gypsum plaster construction.

"More importantly," Campbell wrote, "he served as a highly respected ambassador for our industry, lending his integrity and good name to the promotion of the plastering trades."

On that note, let us remember during this holiday season, the example of men like Bruce Pottle so that their decency lives on in our actions.

On behalf of the entire staff of W&C, we wish a healthy and happy holiday season to all readers and their families.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Nick Moretti is editor for Walls & Ceilings. He can be reached at 248-244-6244.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Abercrombie & Fitch

    EIFS in 2026: How Specialty Finishes Are Redefining Exterior Wall Systems

    As building codes, owner expectations, and design demands...
    Stucco/EIFS
    By: Regi Mendoza
  • proper air and vapor control

    From Energy Efficiency to Moisture Management: Why Air and Vapor Control Matter

    How proper air and vapor control within building...
    Building Envelope
    By: Benjamin Meyer AIA, LEED AP
  • Linear Metal Ceiling Beam Baffles

    Top 25 Ceiling Contractors of 2026

    Suspended ceilings demand precision, code compliance and...
    Ceilings
    By: John Wyatt and Tanja Kern
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Walls & Ceilings audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Walls & Ceilings or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • medical professionals moving a patient on a stretcher through the halls of a medical building
    Sponsored byNational Gypsum Company

    What Does High Performance Mean When It Comes To Gypsum Boards?

Popular Stories

Linear Metal Ceiling Beam Baffles

Top 25 Ceiling Contractors of 2026

Wichita Biomedical Campus

Wichita Drywall Worker Dies After Scaffolding Fall

QXO Just Changed the Game-Here's What Contractors Are Asking

QXO Just Changed the Game-Here's What Contractors Are Asking

Construction workers in safety vests install drywall

Gypsum Sales Hold Amid Market Shifts in the U.S.

Events

June 24, 2026

The Bright Side & Benefits of Designing with Integrated Lighting

Credits 1 AIA LU/HSW; 0.1 ICC CEU

This course will explore the pivotal role architects and lighting design play in creating safer, more sustainable spaces. Learn how to avoid common lighting mistakes and make informed decisions that create the best visual environment for occupants. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

See our full library of webinars

View All Submit An Event

Products

2026 National Painting Cost Estimator

2026 National Painting Cost Estimator

See More Products

Related Articles

  • Up Front
    Owners: Take Ownership!

    See More
  • Up Front: Try Taking the High Road

    See More
  • Up Front
    Beam Up!

    See More

Related Products

See More Products
  • Drywall Contracting

  • Construction Spanish to English Dictionary

  • bni book

    BNi General Construction Costbook 2026 Edition

See More Products
×

Connect with the industry’s leading resource for unparalleled insights and education.

Join thousands of industry professionals today. Shouldn’t you know what they know?

JOIN NOW
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing