When choosing a construction firm, customers say that trust and integrity are more influential than the price of the bid, according to a recent Intuit Construction Business Solutions study. (Intuit produces QuickBooks and a variety of construction business software.) Its study found these qualities to be especially important with residential customers, 43 percent of whom cited trust as the number one reason they selected a particular construction firm.
Conducted by independent research firm Decipher, the study surveyed more than 500 customers of commercial and residential construction firms.