WEATHER GUARD, the industry leader in work truck equipment, today is announcing the kickoff to its college football campaign, timed with the official launch of the new season.

As part of the media campaign, WEATHER GUARD is sponsoring “keys of the game” features, which will focus on specific players and teams, highlighting the challenges they experienced and overcame throughout the game. The new WEATHER GUARD campaign will include a national TV commercial, radio and digital ads that will appear across multiple sports properties.


The media campaign will run the entire season from September through December 2022.


WEATHER GUARD recognizes the hard work and commitment it takes to become a competitive athlete. The WEATHER GUARD brand is known for its pro-grade truck boxes and technology innovations and aligns well with those who push themselves to become the best. The new tagline – A job worth doing is a job worth WEATHER GUARD – will be seen in all of the advertising elements.

To recognize these high-performing individuals, WEATHER GUARD will also sponsor the “keys of the game,” which will focus on a specific player or team and the challenges they experienced and overcame during the game.


The WEATHER GUARD media campaign will run across multiple sports properties, including traditional and digital channels, throughout the college football season.


WEATHER GUARD invites college fans, customers and media to get involved by joining the conversation at weatherguard.com/football.