Marcus Sheridan to Keynote SprayFoam 2023 Convention & Expo
Renowned digital sales and marketing leader to address national spray foam audience on Feb. 14
The Spray Polyurethane Foam Alliance has announced the keynote speaker for the upcoming SprayFoam 2023 Convention & Expo happening Feb. 12 through 15 in Daytona Beach, Florida. On the morning of Tuesday, Feb. 14, international speaker and recognized digital marketing specialist Marcus Sheridan will lead the conference’s widely anticipated keynote address.
Marcus Sheridan’s address, The Trusted Brand: How to Attract the Best Customers and Team Members in an Ever-Changing Digital World, will explore challenges of and solutions for cultivating customer leads and talent in today’s digital age. Attendees of the session will discover how research habits have changed for both customers and job candidates, proving why it’s important to think outside the box in order to be seen and heard; learn how transparent and honest content will move customers and candidates to action; and find out specific action items that can be immediately taken to stand out, win trust and withstand the ebbs and flows of a changing market. Sheridan’s keynote will conclude the general session, which commences at 8 a.m. in the Ballroom at the Ocean Center, and which kicks off with the SPFA president’s message, featuring Bonnie Strickler, and welcome address with SPFA executive director Rick Duncan.