Cultured Stone Unveils Its New Logo and Refreshed Brand Story
World’s original creator of manufactured stone veneer looks to encourage individual expression and creativity
Cultured Stone, the originators of the manufactured stone veneer category, announced a refreshed brand position that encourages unleashing personal creativity and exploring the limitless boundaries of individual expression. Through branding elements, including logo designs and color palettes, Cultured Stone invites building professionals, designers, artists, homeowners and all those inspired to awaken their surroundings.
“Nearly 60 years ago, Cultured Stone tapped into its own pioneering spirit to create the world’s first manufactured stone veneer, which made it possible to feature the authentic hues and natural textures of stone and brick in any environment,” said Sarah Lograsso, Director of Marketing and Product Design. “Today, we want to bring out that same innovative, imaginative spirit in others and encourage creators at every level to achieve their own unique vision when designing the spaces that mean the most to them.”