PODCAST: Your Text Messages Could Be Blocked as SPAM!
Distributors could face higher fees or their text messages blocked if actions aren’t taken
In a world where people would rather receive texts versus calls or emails, sending text messages is a core marketing and communications tool for construction distributors. But new policy changes to SMS and MMS texting may hinder that if businesses aren’t paying attention.
In an effort to curtail spam messages and reduce the risks of scams, a policy change known as “10DLC” has been released by all major carriers like AT&T, Verizon and T-Mobile. It requires their customers to register their local numbers, or 10-digit code, with The Campaign Registry.