One restaurant’s path to success starts with design.
You
might think that a name like Fat Boy’s Pizza is all the branding a
business would need for success, but founder and CEO Gabe Corchiani
knows better. A strong brand goes beyond name recognition and creates a
unique, identifiable experience. That’s why Fat Boy’s makes 30-inch
pizzas and every location in the growing chain features the same
distinctive, memorable interior design that Corchiani and his wife,
Karen, created. Their unique combination of rustic, industrial and
elegant materials starts at the floor and is topped off by a
thermoformed ceiling.
Fat Boy’s, whose motto is “Size Matters,”
was founded in 2019 and had expanded to three locations in the New
Orleans area by the end of that year. The growing chain made a name for
itself with the “2-Foot Challenge”: eat a wedge-shaped slice 24 inches
long and 16 inches wide in just seven minutes and win a $20 gift card
and a T-shirt reading, “I Conquered the 2-Foot Challenge.” It became so
well known that the restaurant hosted a special challenge with some of
the world’s top competitive eaters, featured on ESPN. Championship eater
Joey Chestnut was victorious, scarfing down 2-foot slices—8.66 square
feet of pizza—in 10 minutes.