Articles by Mark Fowler

A few years ago, the term “NDA” would have brought about odd looks, as most had never heard of one.

The hired gun of the Old West would work for a cattle rancher to chase off homesteaders or protect a widow.

Recently, I was surprised to hear two younger contractors express the opinion that hazing is an old school problem and rarely occurs today. 

Marketing refers to activities used to promote or position products or services. Experts state that marketing concepts are based on needs, wants and demands. 

The construction industry, like other industries, is continually evolving. Some accuse the construction industry of being stubborn, archaic and incapable of change. I disagree and feel there is proof that we are very responsive to change.

Selling is important. Without sales, companies die. Training is equally important: workers without real training fail to understand why and then failures occur. Our industry too often misses the mark or conflates a blend of training and sales.

I think this forthcoming word best sums up today’s world of construction—“Gotcha.” Competition is at an all-time high and regardless of what phase, parties are looking for the “gotcha” moment.

I have been asked before: What is the difference between a CEO and an executive director? Both are leadership titles in organizations.

Plaster and drywall are both materials in competition with each other to be the finish for walls and ceilings. Plaster has far more history but is more expensive.

 had a boss who repeatedly told people he had an “an open door policy.” Professing openness when a staff is in fear made me wonder and reflect back to my days in a marketing class.