Georgia-Pacific's Building Products division has launched an interactive Web site (www.gp.com/build) that provides information, automated tools and E-business capabilities. The site enables the company's various customers to navigate and obtain product information. It includes different "microsite" segments for builders, remodelers, contractors, architects, dealers, original equipment manufacturers and homeowners. It is designed so visitors can find information in a quick and easy format.
The site has a number of user-friendly features, including enhanced site search capabilities, a product literature library and frequently asked questions sections. Users can view interactive projects and visual demonstrations of how to correctly install G-P products. Visitors can navigate product information by featured brands or by application for residential, commercial or industrial construction. Registered builders and architects can participate in a permission-based section in which they can share information about products or projects.