Safway Services Inc. and its Canadian subsidiary, Safway Scaffold Services Inc., have officially changed their name to ThyssenKrupp Safway, Inc. The new name integrates Safway’s parent company, ThyssenKrupp, AG, with its company name. In 1995, ThyssenKrupp, AG became the sole owner of Safway. ThyssenKrupp is a global company employing over 190,000 people worldwide in more than 300 different companies.
“Due to the extensive resources that have been available to Safway under ThyssenKrupp’s ownership in the past several years, we have been able to grow our branch network, and add products and services throughout North America at an impressive rate. We look forward to a continued acceleration of our plans to add branches, products and services throughout North America,” said Marc Wilson, ThyssenKrupp Safway Inc. president and CEO.
The decision to integrate the company name came after ThyssenKrupp Safway executives committed to launching a companywide branding campaign. “We are about to begin a process of aggressive brand building and it is critical for us to project a clear image of who we are, the services we provide, and the markets we serve. We have an Industrial Services Division for the Petrochemical and Power market, and just added a Bridge Division. We believe it is important to maintain a consistent company brand image for our customers,” Wilson said.
Sister companies such as ThyssenKrupp Materials NA and ThyssenKrupp Elevator are in the same markets we serve, Industrial and Commercial Construction, and are recognized by our customers in each market. “Integrating the brand recognition of the Safway name with ThyssenKrupp will enable us to project the image as the industry’s reliable and innovative scaffold solutions provider,” added Wilson.
NAME CHANGE FOR SAFWAY SERVICES IS OFFICIAL
March 20, 2007